During the first years of a baby’s life, their brain forms new connections at the amazing rate of 1,000 per second. Research shows that when we speak slower, more melodically and make exaggerated sounds it makes it easier for babies to learn new words and develop cognitive abilities. However, research has also shown that many fathers don’t interact with their babies in the same way as mothers do. In a global campaign with UNICEF, we urged fathers to speak baby talk to boost their babies brains. The initiative encouraged dads to interact more with their babies at an early age.
